What Is @HandleBadge? | The Small Event Upgrade That Can Make a Big Difference
If you've ever been to a trade show, expo, conference or industry event... you already know one thing.
Your event badge never comes off.
Whether you're wearing a company shirt, a hoodie, a suit or even a tank top... that event badge is on your chest from the moment the doors open until you leave for the night. Every conversation... every handshake... every photo... every networking event... your badge is right there.
So I started asking myself...
What if your event badge could work a little harder for you?
That's exactly how @HandleBadge was born.
What Is @HandleBadge?
@HandleBadge is a custom printed cardstock insert that fits neatly behind your event badge. It adds strength to your badge while creating extra space to promote your business, your brand or share important information without changing or covering the official event badge.
Think of it like upgrading something you're already required to wear.
Your event badge still does its job...
Your @HandleBadge simply makes it work even better.
Why I Created It...
As someone who attends welding trade shows like FabTech almost every year, I've seen thousands of event badges.
Most of them all look exactly the same.
Name | Company | Maybe a QR code | Then that's it.
Meanwhile everyone is spending thousands of dollars traveling to the event, paying for hotels, buying booth space and trying to get their business noticed.
It didn't make sense to me... You're already wearing advertising space all day long... why not actually use it?
Small Businesses... This Was Built For You
If you're a one person business... husband and wife team... family business... or you have just one or two employees, @HandleBadge gives everyone a consistent professional look.
Maybe your wife is helping in the booth.
Maybe your son is handing out flyers.
Maybe your friend came to help for the weekend.
Even if everyone is dressed differently, your company logo stays front and center the entire event.
Every conversation becomes another opportunity for someone to remember your business.
Every photo someone posts online has another chance of showing your logo.
It's simple marketing... that works all day.
Medium And Large Companies Can Benefit Too
This isn't just for small businesses.
One of my favorite examples happened while working with a sponsor during a trade show.
There were around twenty people representing the company.
The interesting part...
Almost everyone actually owned their own business.
Some were influencers.
Some were outside sales representatives.
Some worked for completely different companies.
Everyone had a different company listed on their official event badge.
So we designed one matching @HandleBadge for everyone.
Suddenly the entire team looked connected.
Visitors instantly knew they were all representing the same booth.
It created a much more professional appearance without changing anyone's official credentials.
The Back Can Be Just As Useful
The front gets people's attention... The back can help your team stay organized. Instead of pulling out your phone every few minutes...
You could include:
Booth schedules
Event opening and closing times
Important booth demonstrations
Team meeting times
Daily reminders
Contact information
WiFi passwords
Emergency contacts
Whatever information your team needs most.
We Even Took It One Step Further...
One project really opened my eyes to what these could become.
Instead of leaving the back blank, we added QR codes. One linked to PayPal, Venmo and/or Cash App.
Now anyone working inside the booth could help complete a sale without asking...
"Can someone grab the sales rep?"
Customers simply scanned the payment code.
Quick... Easy... Done.
That one little badge became advertising... employee information... event reminders and a checkout tool all in one. Honestly... I never expected people to use them that way, but it worked really well.
Want Something Simple?
That's perfectly fine too. Not everyone needs custom artwork on both sides. That's why I created a generic event backing. It includes common event information like dates, opening times and basic reminders. You still purchase a front and back print, but you don't have to design everything from scratch. Sometimes simple is exactly what you need.
Built To Last The Entire Event
Another unexpected benefit...
Most event badges are surprisingly flimsy.
After a few days of walking around, getting bent, stuffed into backpacks or clipped onto shirts, they can start looking rough.
Because @HandleBadge uses heavy cardstock behind the official badge, everything stays flatter, feels more durable and holds up much better throughout the event.
It's a small detail...
But after several days walking miles across a convention center, you'll notice the difference.
Designing Your @HandleBadge
You have a few different options.
You can send your own completed artwork.
You can send a simple company logo and your name, and I'll help lay it out.
Or if you need a completely custom design, I also offer graphic design services at $60 per hour with a one hour minimum.
The goal is to make the process as easy as possible.
Who Is @HandleBadge For?
I've found these work especially well for:
Welding trade shows
Manufacturing expos
FabTech
Construction conferences
Industrial events
Small business networking events
Vendor shows
Makers markets
Corporate events
Sales teams
Influencers representing sponsors
Anywhere you have to wear an event badge... @HandleBadge can probably make it better.
Patent Pending
@HandleBadge is currently Patent Pending. It is an original product developed by JonnySWeld, LLC and is not affiliated with FabTech, any trade show or any event organizer that may be mentioned.
Ready To Create Yours?
If you're attending an upcoming trade show, conference or industry event... this is one of the easiest ways to make your team look more professional while getting a little extra advertising throughout the entire event.
Whether you need one... ten... or an entire booth full of them, I'd be happy to help.
For ordering information, artwork specifications and pricing, visit:
www.jonnysweld.com/handlebadge
I'll help make sure your next event badge works just as hard as you do!!!
Jonny Snider | JonnySWeld, LLC